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Service is key for effective marketing strategies

You don’t need to be a shoe fanatic to know about the online shoe and apparel retailer Zappos. Stories abound about their “over and above” customer service, so much that their superior consumer...

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Positive Interactions Make A Difference

Let’s take a look at what a positive consumer interaction with your company phone representative can do. First, 8 out of 10 Americans say they would pay more if it meant they’d be guaranteed a positive...

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